Privacy Policy

Swan Ceramics is committed to protecting your privacy and ensuring that your personal information is protected. This Privacy Policy explains the types of personal information we collect and how we use, disclose and protect that information.


This Privacy Policy applies to personal information collected by the Swan Ceramics in connection with the services they offer. This Privacy Policy is hereby incorporated into and forms part of the terms and conditions of use of the applicable Swan Ceramics Website. 

This Privacy Policy does not apply to:

information collected by third party websites, platforms and/or applications (“Third Party Sites”) which we do not control;

information collected by Third Party Sites which you access via links on our website; or

banners, sweepstakes and other advertisements or promotions on Third Party Sites that we may sponsor or participate in.

These Third Party Sites may have their own privacy policies and terms and conditions. We encourage you to read them before using those Third Party Sites.


Swan Ceramics will not collect, use or disclose your personal information without your consent. In most cases, we will ask for your consent explicitly but, in some cases, we may infer consent from your actions and behaviour. By using a Swan Ceramics Site, you are consenting to our collecting, using and disclosing your personal information in accordance with this Privacy Policy.

We may ask you to provide additional consent if we need to use your personal information for purposes not covered by this Privacy Policy.  You are not obliged to provide such consent but if you decide not to then your participation in certain activities may be restricted.  If you provide additional consent, the terms of that consent shall prevail in the event of any conflict with the terms of this Privacy Policy.

If you do not agree to the collection, use and disclosure of your personal information in this way, please do not use the Swan Ceramics website or otherwise provide Swan Ceramics with personal information.


In this Privacy Policy, your "personal information" means information or pieces of information that could allow you to be identified. This typically includes information such as your name, address, email address, and telephone number, but can also include other information such as IP address, shopping habits, preferences and information about your lifestyle or preferences such as your hobbies and interests. We may collect personal information about you from different sources, including:

Information you give us directly

We may collect information from you directly when you provide us with personal information, e.g. when you register for prize draws or competitions, sign up to receive information, use applications, buy a product or service from us, fill out a survey, or make a comment or enquiry. The types of information we may collect from you directly include your:



email address

user name

telephone number

credit card or other payment information


date of birth


user-generated content, posts and other content you submit to Swan Ceramics websites

any other person information you voluntarily provide to us

Information we collect automatically when you use the Swan Ceramics website

We use cookies and other tools (such as web analytic tools and pixel tags) to automatically collect information about you when you use Swan Cermics Sites, subject to the terms of this Privacy Policy and applicable data protection laws and regulations.  The types of information we may collect automatically include:

information about the type of browser you use

details of the web pages you have viewed

your IP address

the hyperlinks you have clicked

your user name, profile picture, gender, networks and any other information you choose to share when using Third Party Sites (such as when you use the “Like” functionality on Facebook or the +1 functionality on Google+)

the websites you visited before arriving at a Swan Cermics Site

Most internet browsers are initially set up to accept cookies. You can change the settings to block cookies or to alert you when cookies are being sent to your device. If you disable the cookies this may impact your experience on Swan Ceramics Sites.

Information we collect from other sources

We may receive personal information about you from other sources if you have given permission for that information to be shared.  This may include information from commercially available sources, such as public databases and data aggregators, and information from third parties. The types of personal information that we may collect from such sources include your:


street address


your shopping habits

preferences and information about your lifestyle such as your hobbies and interests

publicly available information such as user-generated content, blogs and postings, as permitted by law


We may use your personal information to:

Make the Swan Ceramics Sites easier to use and to better tailor the Swan Ceramics Sites and our products to your interests and needs
Collect information about the device you are using to view the wan Ceramics Site, such as your IP address or the type of Internet browser or operating system you are using, and link this to your personal information so as to ensure that each Swan Ceramics Site presents the best web experience for you
Improve our products and your experience on the San Ceramics Sites.
Evaluate the use of the Swan Ceramics Sites, products and services
Analyse the effectiveness of our advertisements, competitions and promotions
Personalise your website experience, as well as to evaluate (anonymously and in the aggregate) statistics on website activity, such as what time you visited it, whether you’ve visited it before and what site referred you to it 
Help speed up your future activities and experience on the Swan Ceramics Sites. For example, a might recognise that you have provided your personal information and will not request the same information a second time
Contact you regarding products and services which may be of interest to you, provided you have given us consent to do so or you have previously requested a product or service from us and the communication is relevant or related to that prior request and made within any timeframes established by applicable laws.
Suggest products or services (including those of relevant third parties) which we think may be of interest to you
Offer you the opportunity to take part in competitions or promotions (You can opt out of receiving communications from us at any time.  Any direct marketing communications that we send to you will provide you with the information and means necessary to opt out.)
Provide you with products or services that you request from us.
Conduct competitions or promotions that you have entered
Send you information, products or samples that you have requested
Respond to your queries or comments

Where we collect personal information for a specific purpose, we will not keep it for longer than is necessary to fulfil that purpose, unless we have to keep it for legitimate business or legal reasons.  In order to protect information from accidental or malicious destruction, when we delete information from our services we may not immediately delete residual copies from our servers or remove information from our backup systems.


As a general rule, we do not share your personal information with anyone outside of the Swan Ceramics Group. However, we may share your personal information with trusted third parties.

We may share your personal information with:

Our advertising, marketing and promotional agencies to help us deliver and analyse the effectiveness of our advertising campaigns and promotions
Third parties required to deliver a product or service to you, such as a delivery or postal service delivering a product that you have ordered
Law enforcement or government authorities where they have followed due legal process to request us to disclose the information
Third parties who wish to send you information about their products and services, but only if you have given us consent to do so
Third party providers of services, such as data processing, to Swan Ceramics
Web analytics tool providers, such as Google or Unica

We may also share your personal information with companies, organisations or individuals outside of the Group if we believe that disclosure of the information is necessary for legal reasons.
We may share your personal information to:

Enforce applicable terms of use of Swan Ceramics Sites
Conduct investigations into possible breaches of applicable laws
Detect, prevent and protect against fraud and any technical or security vulnerabilities
Comply with applicable laws and regulations, co-operate in any legal investigation and meet enforceable governmental requests

If we do share your personal information with a third party, we shall use our best efforts to ensure that they keep your information secure, take all reasonable steps to protect it from misuse and only use it in a manner consistent with this Privacy Policy and applicable data protection laws and regulations.

Swan Cermics does not sell personal information, except to an entity to which we divest all or a portion of our business (for example, in connection with our sale of a brand), or otherwise in connection with a merger, consolidation, change in control, reorganization or liquidation of all or a portion of our business.


We may transfer your personal information to servers located outside the country in which you live or to affiliates or other trusted third parties based in other countries so that they may process personal information on our behalf. By using a Swan Ceramics Site or otherwise providing Swan Ceramics with personal information, you agree to us doing so in accordance with the terms of this Privacy Policy and applicable data protection laws and regulations.

You should be aware that many countries do not afford the same legal protection to personal information as you might enjoy in your country of origin. While your personal information is in another country, it may be accessed by the courts, law enforcement and national security authorities in that country in accordance with its laws. Subject to such lawful access requests, we promise that anyone processing your personal information outside your country of origin is required to implement measures to protect it and is only entitled to process it in accordance with our instructions.


We take all reasonable precautions to keep your personal information secure and require any third parties that handle or process your personal information for us to do the same. Access to your personal information is restricted to prevent unauthorised access, modification or misuse and is only permitted among our employees and agents on a need-to-know basis.


If you have any questions, comments or concerns about how we handle your personal information, then you may contact us by clicking the Store Locations Us link on the Swan Ceramics Site. 

You have the right to tell us if you:

Don't want to be contacted in the future by us
Would like a copy of the personal information which we hold about you
Would like us to correct, update, or delete your personal information in our records
Wish to report any misuse of your personal information

To assist us in dealing with your request, please provide your full name and details.


We may change this Privacy Policy from time to time by posting the updated version of the Privacy Policy on the Swan Ceramics Sites.


In addition to this Privacy Policy, there may be specific campaigns or promotions which will be governed by additional privacy terms or policies. We encourage you to read these additional terms or policies before participating in any such campaigns or promotions as you will be required to comply with them if you participate. Any additional privacy terms or policies will be made prominently available to you.